In 2023 Clara's founder, Jon, left his job at Uber to help care for his ailing father. However it quickly became clear that his dad needed more care than the family could provide alone. Jon and his family struggled to find high-quality, reliable, affordable in-home care. They tried agencies, which were expensive and unreliable. They turned to private hires, who were diligent and loyal, but a nightmare to employ and pay legally. Out of these painful experiences, Clara was born.